Let us simplify your email marketing, turning leads and past clients into future business, automatically.

When We Say ‘Newsletters’
We Mean Email Marketing

 You love your work, right? You love seeing people improve their lives. You love running your own business. But to have the lifestyle you dream of, you need more clients. A lot more. So begins the other part of your work, the marketing.

[Read more about email marketing…]

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Marketing means so many things, like posting to Facebook, asking for referrals, handing out flyers (ugh!), hustling at networking events, creating YouTube videos, managing booths at street fairs, organizing events, spending buckets of money on a kick-ass website, running Facebook and Google ads, and Instagramming all day long.

All to hook one client at a time.

It’s not enough. It’s not cost-effective. And it’s not efficient.

Fitness marketing pros say it takes an average of 5 to 15 exposures before a person will take the next step! That means you have to spend a lot of time and money to get in front of the same random strangers enough times for them to take a chance on you. Crap! That’s a lot of work, money, time, and uncertainty.

What you need to be doing instead is scooping up potential clients a bunch at a time, casting a wide net. Then staying in front of them for as little time and money as possible until they have enough exposure to you to make a decision.

That’s the purpose of email marketing.

Email marketing is actually pretty simple: 1. Get people to subscribe to your newsletters. 2. Send them smart newsletters. 3. Allow your newsletters to persuade your subscribers over time. Every contact you make through your hard marketing work is retained, and your newsletters work on converting them to clients.

That’s where we come in. Our BRILLIANT fitness newsletters are designed to convert clients with as little expense and effort as possible.

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What Makes Our Newsletters So Darn Brilliant? 

If you want your newsletters to generate new clients and students, you need to put the right stuff inside. We’ve been researching and writing fitness newsletters for more than a decade, and we put all that into every newsletter we write.

[Read more about what makes our newsletters so darn brilliant…]

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A mandatory part of an effective fitness newsletter is a link to your booking/scheduling page. People want it to be easy to sign up. They don’t want to have to figure it out by visiting your website and hunting for your sign up method, so we link to it directly. But you don’t need a fancy booking system, or even a website! We can link your sign up buttons to a simple email that’s pre-loaded with a subject line and request, so your potential clients and students don’t have to wonder what to say. They can just press send!

The best fitness newsletters are full of personality. We cleverly insert your personality into the newsletters using merge tags and personal first and second-person language. You never need to enter any additional information into your newsletters. We gather your information when you first subscribe with us, then configure your account. We even include descriptions of your top services or classes. You can change anything you like, any time you like. Nothing is locked and you have total control.

Each newsletter includes short, bite-sized motivational content, including YouTube videos, blog posts, or original articles. The content is curated in most cases. We never use content that we don’t have permission to use or that might conflict with your own business building efforts.  If you make your own YouTube videos or have your own blog, you can replace (or augment) our content with your own on the fly inside each newsletter.

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"For ROI, nothing beats a relationship newsletter in a service business." ~ Dan Kennedy

How Our Newsletter Program Works


Subscribe & get 3 fresh email newsletters/mo. 100% customizable. We write them. You send them.

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Each month, we write and post three ready-to-send HTML newsletters to your account. When you sign up for our service, we also open and configure a FREE Mailchimp account for you (or use your existing account) so you can edit your newsletters using their drag & drop editor.

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API coding lets us add newsletters to your personal MailChimp account at the click of a button.

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To use your newsletters, you'll log in here at Fit Newsletters, then click our special link to load the current newsletters into your Mailchimp account. It's that easy. You'll edit and send the newsletters with Mailchimp. You can also export the HTML into a CRM or other emailing platform.

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The newsletters are pre-loaded with your personal information. You can send them as-is, or customize them.

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You prepare your newsletters in 5 to 30 minutes, depending on how little or much you want to customize them. Then schedule your newsletters to be sent 10 days apart -- and forget them until next month. We release each set of newsletters 2 weeks before the first of the following month.

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  • MailChimp provides you with 2,000 subscribers on their "forever free" plan. MailChimp will charge additional fees over 2,000 subscribers. If you have over 2,000, you may be able to use your CRM. See this FAQ for more info.
  • Mailchimp makes it super easy to post your newsletters directly to Instagram, Facebook, & Twitter!
  • Mailchimp also includes a free landing page, and other email marketing resources you can explore.
  • We offer a 30-day, no-questions-asked, full money-back guarantee that you'll love our newsletters.
  • We offer exceptional support and tutorials, showing you how to edit and send newsletters through Mailchimp.
  • We provide a free walk-through over the phone if you need it to orient yourself to using our newsletters. Our goal is your long-term success, because that's a win-win-win for you, us, and your clients.

Reviews from our fans

They really do make it easy. I don't have to figure it out all by myself, and they do a much better job than I would anyway. The response from my list is well worth the little bit of time it takes to make it my own.
Kat Traore
New Leaf on Life
We've been using Fit Newsletters for a year as a key part of our marketing program. I know they're working because I'm getting signups, and people mention when they see something in them about an event or special deal I'm running.
Beth and Briscoe​
From Fat to Fit
I wanted to let you know that I got a call from a client. She said my newsletters make her smile and she sends them to her friends. That's the best endorsement I can think of. Keep up the good work!
Claire Littleton
Shape Up Now
I've tried writing newsletters myself, and these are better. They're also pretty cheap when you consider I was spending days on my newsletters instead of working with people who needed me. I like them [the newsletters] because I don't come across from some marketing angle. I'm a friendly guy, and I want my newsletters to be that way.
Reese Kensington
Reese Training


If you are not satisfied with your first newsletter for any reason, cancel within 30 days for a full, immediate refund, including your set up fee. You can cancel anytime online or by contacting us by email — we’re easy to get along with.

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SETUP FEE: Our one-time $20 setup fee helps offset the cost of configuring your account, rather than charging you a higher monthly fee. Configuration includes optimizing your photo/logo, creating merge fields for your personal information, as well as creating the most important section of the newsletter…your plan/program offerings section.

Plus a one-time REFUNDABLE $20 setup fee for us to configure your MailChimp template.


*Recurring billing — Your credit card will be automatically billed $17 monthly. The first payment  will include a $20 one-time setup fee (first month’s fee will total $37). *This program works with MailChimp’s forever free plan, which allows you to have up to 2,000 subscribers free. (If you exceed 2,000 subscribers, MailChimp will charge additional fees.) View our Terms of Service and Privacy Policy.

  • 3 fully-finished email newsletters per month…mobile-optimized and social-media ready, and linked to your booking/offerings page (or email)
  • Free Mailchimp email marketing for up to 2,000 subscribers*
  • Great tutorials and personal support to show you how to use Mailchimp and do email marketing effectively